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Advertising Rates

Advertising Rates
Rates Effective:  July 1, 2015

Commission & Cash Discounts

a.    All balances not paid in 30 days are subject to a DELINQUENCY CHARGE of 1-1/2% per month (annual percentage rate of 18%). Minimum charge of $.50 per month.
b.    None of the terms and conditions of this rate schedule may be altered except in writing, signed by an authorized representative of the Times-Courier.
c.    All local rates are non commissionable.

General Rate Policy
a.    Advertising simulating news can be set in body type, but must carry the word “advertisement”.
b.    Publisher has the right to refuse any advertisement.

Black & White Retail Ad Rates
a.    Monthly Earned Local Rates (Gilmer and surrounding counties only – Non Commissionable)
    Deadline for advertising is 5:00 p.m. Monday.
    S.A.U. Open Rate per column inch $5.75
    9 to 30 column inches 5.50
    31 to 62 column inches 5.20
    63 to 125 column inches 4.90
    126 to 251 column inches 4.65
    252 to 378 column inches 4.25
    Over 379 column inches 4.00
    Discount allowed only on accounts that are current and paid in full by the 27th of the month billed. Monthly earned rates are computed on the basis of total volume of advertising published for a single firm within a calendar month.
b.    Political Rates
    Volume and prompt pay discounts apply to non-agency advertising. All ads placed by agencies where commission is involved will use National commissionable rates. Cash in advance is required for all political ads. Political ads must carry the name of person(s) or organization(s) responsible for advertisement. All must comply with all state and federal requirements.
      Deadline for all political ads is 12:00 p.m. Monday.
c.    Insert Rates
Prices quoted for inserts are based on advertising rates less all production cost, material cost, printing, etc. and are quoted on a flat rate.
Deadline for inserts is 4:30 p.m. Friday.
Mail to:   Times-Courier c/o Chattanooga Times-Free Press
               400 East 11th St.
               Chattanooga, TN 37403
Minimum Charge $220.00
    (This pertains to a pre-print 1 page or less)
    2 pages or 4 tabloid pages 240.00
    4 pages or 8 tabloid pages 320.00
    6 pages or 12 tabloid pages 420.00
    8 pages or 16 tabloid pages 500.00
    Other rates available upon request
d.    Legal Rates
    Deadline for legal advertisement is 5:00 p.m. Friday before desired Wednesday publication. $10.00 per one hundred words for first four insertions and $9.00 per one hundred words for subsequent insertions.
e.    National Rate
For all advertisers using agencies which deduct normal agency commissions, the rate is $7.75 per column inch. All advertising placed from outside our surrounding county trade area is deemed national advertising.

Classified Word Ad Rates
Deadline is 12:00 noon on Tuesday before publication. All classified ads set 8 point type. Weekly rate based on 10 words or less. A charge of 10 cents per word per insertion will be added for each word over 10. Special requests (such as bold or centered lines) will be an additional charge of $1.00. E-mail addresses and web addresses are .50 cents extra.
Weekly rate $5.50

Classified Display Ad Rates
Same as retail ad rates.

Color Rates
 1 Color,   $  90.00
 2 Colors, $175.00
 3 Colors, $260.00
Zoned Editions Available
Gilmer County, Georgia is the primary market of THE TIMES-COURIER

Special Pages:
Times-Courier History Page, Valentine Sweetheart Pages, Graduation Page, Football Page, Veterans Day Pages and Christmas Greetings

Special Edition:
Apple Festival Edition, October

Sponsored Weekly Ads
Church Page ($7.00 per week)
Health & Fitness Page (3 month minimum pus 2 weeks free for a total of 14 weeks - $132.00)

Web Advertising:
Business Card ad ($10.00 per week, 3 month minimum)  
Display ad from current edition $20.00
Web only display ad $50.00
Online Features banner ad (3 month minimum pus 2 weeks free for a total of 14 weeks - $120.00)

Front Page Banner:
Dimensions: 10" wide x 1.5" tall, full color, $300

History Page Banner: (Limited time offer)
Full Banner: 10" wide x 2" tall, full color $180, black & white $80
1/2 Banner: 4.917" wide x 2" tall, full color $90, black & white $60
1/3 Banner: 3.222" wide x 2" tall, full color $60, black & white $30

Front Page Sticker:
Dimensions: 3" wide x 3" tall, full color, $450

ROP Depth Requirements
a.    Standard page minimum display advertisement acceptable:  One column x 1 inch.
b.    Tabloid page minimum display advertisement acceptable:  One column x 1 inch. Tabloid column sizes are the same as standard pages with five columns to the tabloid page.

Copy Regulations
a.    Advertisements measured from cutoff rule to cutoff rule.
b.    All advertising is accepted subject to the approval of the publisher. Publisher shall have the right to revise or reject, in whole or in part, any advertisement without notice.
c.    Dates and times for cancellation of advertisements are the same as the deadlines for placing advertisements. If time permits, emergency cancellation of advertisements past deadline will be accommodated.
d.    Liability for errors in advertisements shall not exceed the cost of space occupied by the error. THE TIMES-COURIER will provide a letter of correction if it has failed to correct errors clearly marked by the advertiser on returned proofs. THE TIMES-COURIER will not be liable for non-insertion of any advertisement beyond the amount prepaid for such advertisement.

Publication Deadlines
Day of Publication: Wednesday
Display Ad Space and News: 5:00 p.m. Monday
Real Estate and Legal Ads: 5:00 p.m. Friday
Classified Ads: 12:00 p.m. Tuesday
Political Ads: 12:00 p.m. Monday
Proof Ads: 12:00 p.m. Monday
(Additional charges will be incurred on second proof)

Mechanical Measurements
Page Size: 6 columns by 21” deep
    Mechanical Specifications:
    1 column   = 1.528 inches / 9p2 picas
    2 columns = 3.222 inches / 19p4 picas
    3 columns = 4.917 inches / 29p6 picas
    4 columns = 6.611 inches / 49p8 picas
    5 columns = 8.306 inches / 49p9 picas
    6 columns = 10 inches / 60p picas

Tabloid page size: 5 columns by 10.5 inches deep.
    Mechanical Specifications:
    1 column   = 1.867 inches / 11p2 picas
    2 columns = 3.9 inches / 23p4 picas
    3 columns = 5.933 inches / 35p7 picas
    4 columns = 7.967 inches / 47p9 picas
    5 columns = 10 inches / 60 picas

Gilmer County Statistics
Population 28,324
Households 11,741
Median Household Income $36,741

Circulation by Zip Code:
30540 - 3,500                    30522 - 200        
30539 - 1,740                    30175 - 110
30536 - 1,300
Total Paid Circulation: 6,850
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